Haworth is a leading global furniture maker that builds innovative products for optimal workplace performance.
I have had the pleasure of photographing all facets of Haworth furniture over the last 7 years. From large editorial campaigns shot in public and residential spaces, Haworth showrooms across the country (Denver, Los Angeles, San Francisco & Houston), in-office interviews and featured artisans, expo installations, ecomm, events and more. I joined the team at a pivotal moment in launching their rebranded identity, with fresh logo, color palette and more lifestyle-look. I helped develop new brand standards when it came to locations, mood, lighting, talent and emotion in collaboration with several wonderful teams and creative directors over the years. Here are some highlights.
Services
Location scouting
Talent acquisition & booking
Lifestyle imagery
Product imagery
Portraits
In support of
Branding
Print media
Social media
E-commerce
B2B Marketing
B2C Marketing