Leland Furniture
This campaign is a love letter to the Lelanau Peninsula, the namesake region of the West Michigan based furniture company, Leland Furniture, whose website was getting a refresh via the brilliant minds behind Next Creative agency in Grand Rapids, MI. The team headed north, and over the course of 2 days we chased the sun through lakes, rivers & streams, dunes, woods & rolling fields. We swam, hiked and drove around with the windows down and the tunes up. We soaked in the best of summer’s sounds, sights and smells. Everything was steeped in nostalgia and we felt like we were actively living a memory. This series was exceptionally fun to create, and I think you can tell.
Services
Brand Photography
Lifestyle Photography
.gif generation
Talent Scouting
Production Timeline
In support of & collaboration with:
Creative Direction
Website Implementation
Content/ UX Design
collaborators
Abby Cooper, Marketing Manager for Leland Furniture
Michael Chaney, Development for Leland Furniture
Amanda Mercer, Creative Director for Next Creative
Ted Neumann, Brand Lead for Next Creative
Mindy Quade, Producer for Next Creative
Parker Korpak, Talent
Laura Hobson, Talent
client
